Snap Blunder Allows Democrats To Tap Into Trove Of Gop Voter Data
Why it matters: There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity. Context: On Snap and other platforms, political advertisers can target their ads to highly specific user segments — frequently relying on data brokers that hoover up information on voters’ interests, activities, spending habits and other criteria....